Eden Perfumes
This vegan perfume brand gave me full creative control over the structure of new product pages and the development of new category opportunities across the website.
Alongside e-commerce copy, I created an ongoing content strategy to attract customers at different stages of the buying journey, from discovery searches through to high-intent commercial queries.
Informational articles I write for Eden answer common fragrance questions and introduce new customers to the brand, while articles with commercial intent support new product launches, naturally guiding readers towards relevant collections and products.
The strategy has helped the website secure regular visibility within featured snippets and Google's AI Overviews and also achieve first-page rankings for highly competitive searches, including vegan perfumes and cruelty-free perfumes.
Today, Eden regularly outranks major publications and competitors in informational fragrance searches, including household names such as Vogue and Fragrantica, as well as established vegan perfume brands.
Project Overview
Client: Eden Perfumes
Industry: E-commerce & Fragrance
Services Provided:
E-commerce copywriting
Product page design
Category architecture
SEO and GEO strategy
Blog content
Conversion copy
Content funnels
Project Scope:
Supporting long-term organic growth for a leading vegan perfume retailer through e-commerce optimisation and content strategy.
Deliverables:
Product page templates
Category pages
Product descriptions
Informational articles
Commercial content
Product launch content
Key Objectives:
Improve organic visibility
Support product discovery
Increase ecommerce conversions
Build authority within fragrance search
Capture customers throughout the buying journey
Vegan Fragrance
Specialists
Content that educates, inspires and supports ethical fragrance choices.
Product Page
E-commerce Category Strategy
New category structures and product pages designed to improve discovery and conversions.
Full Funnel Content
Marketing
Informational articles attract new customers while commercial content builds trust and drives sales.
AI Overview & Snippet Visibility
Consistent Visibility in AI Overviews and featured snippets for high-value fragrance searches.
Outranking Top Competitors
First Page ranking for competitive keywords, outperforming Vogue, Fragrantica and other major competitors.
Blog Page
Category Page Set up
AI Overview
Position on Google
Results
First-page rankings for highly competitive fragrance searches.
Rankings achieved for terms including:
Vegan Perfumes
Cruelty Free Perfumes
Regular appearances within Google's AI Overviews.
Frequent visibility within featured snippets.
Content consistently outranking major publishers and competitors.
Created scalable content funnels to gently nudge customers from discovery through to purchase.
Additional examples and web links are available on request.
The Challenge
Unlike many e-commerce purchases, fragrance buying is highly personal and often research-led.
Customers move between inspiration, comparison and purchase before making a decision, meaning content needed to educate, reassure, inspire and convert without feeling overly sales-driven.