Services that help complex businesses communicate with clarity and confidence

Specialist copywriting and content strategy for organisations in regulated and technical industries.

Law firms, healthcare providers, SaS products, builders and financial services businesses all face the same problem. They know their subject inside out, but translating that expertise into content that customers understand isn't always straightforward.


That's where I come in ➡

My Core Services

WHAT I DO

SEO Content & Strategy

Search traffic is only valuable if it brings the right people to your website.

I create SEO content strategies built around the questions your customers are asking, the searches they are making and the pages most likely to generate enquiries.

Whether you're launching a new website or improving an existing one, the goal is the same: creating content that earns visibility and supports commercial growth.

Includes:

  • Keyword research

  • Content planning

  • Topic clusters to satisfy Google’s E-E-A-T

  • Internal linking strategy

  • Metadata

  • Content strategy

  • Blog planning with the right search intent

  • Competitor analysis

Website & Service Page Copy

Your website has a job to do.

It needs to explain what you do and answer questions before they become objections, making it easy for people to take the next step.

I write website and service page copy to improve search performance and conversions.

Includes:

  • Homepages

  • Commercial copy like service & product pages

  • Landing pages

  • ‘About’ pages

  • Calls to action and microcopy

  • Full website rewrites

Thought Leadership & Educational Content

Educational content helps potential customers find you long before they are ready to buy.

When done well, it also demonstrates expertise, answers objections and builds trust before the first conversation happens, while also aligning with Google’s E-E-A-T principles.

I write educational content that helps businesses get found by people who aren't ready to buy yet but will be eventually.

Includes:

  • Blog articles

  • Guides

  • Industry insights

  • Explainer content

  • Supporting content hubs

  • Informational content

  • Commercial articles

AI Search Optimisation

Search behaviour is rapidly changing.

Customers are increasingly discovering businesses through AI Overviews, ChatGPT and other generative search tools before they ever click a website.

I can create content structured to perform across both traditional search and AI search experiences.

Includes:

  • AI Overview optimisation

  • Generative search content (GEO)

  • FAQ content

  • Entity optimisation

  • Structured content formatting

  • Supporting articles

  • Topic expansion

Content Audits & Refreshes

Many businesses are sitting on content that could perform far better with the right updates.

Sometimes that means improving structure and readability. Or it could be consolidating overlapping pages or targeting opportunities that have been missed.

I review existing content and identify practical improvements that support search performance and customer experience.

Includes:

  • Content audits

  • Content rewrites

  • Content consolidation

  • Internal linking improvements

  • SEO updates

  • Performance reviews

  • Content gap analysis

What I offer:

→ SEO content and content strategy 

→ GEO content and AI search optimisation

→ Website & landing page copy 

→ Blog posts & thought leadership 

→ Compliance-sensitive copywriting

→ Thorough research

→ Content audits & rewrites 

→ Case studies and client success stories

→ Press releases

→ Email copy & newsletters

→ Social media content

What you get:

✓ Copywriter with 10+ years of experience

✓ Fully insured professional service

✓ Deadlines met without chasing

✓ SEO used through the copy from the start

✓ Content written to rank in search and persuade real people

✓ Experience creating content for AI Overviews and generative search platforms

✓ Human-written content with research and nuance

✓ Specialist expertise without agency retainers or overheads

✓ One point of contact from start to finish

Pricing

Projects vary hugely depending on the amount of research involved, the complexity of the subject matter and the volume of content required.

After an initial conversation, I'll provide a clear quote, realistic timescales and a breakdown of what's included so you know exactly what to expect.

There will be no hidden costs and no unexpected extras halfway through a project.

Ready to improve your content and grow your business?

If you’d like to discuss a project or need help with
your content strategy, I’d love to hear from you.

GET IN TOUCH