Builders R Us
Builders R Us competes in a highly competitive local market where visibility across both services and locations is critical to generating enquiries.
I created optimised service pages, location pages and supporting content covering a wide range of building services and customer questions.
By grouping related topics into clear content clusters, I strengthened internal linking, which reinforced the website's expertise across key service areas.
Several services now rank on the first page of Google, helping to increase visibility and support long-term organic growth.
Project Overview
Client: Builders R Us
Industry: Construction & Building Services
Services Provided:
SEO strategy
Service pages
Location pages
Blog content
Topic clusters / E-E-A-T work
Internal linking strategy
Project Scope:
Creating SEO-led website content designed to improve local search visibility across multiple services and locations.
Deliverables:
Service pages
Location pages
Informational articles
Topic clusters
Metadata
Internal linking strategy
Key Objectives:
Improve local search visibility
Strengthen topical authority
Support multiple service lines
Generate qualified local enquiries
Increase first-page rankings
Building Services Specialists
Content covering a wide range of construction and building services.
Blog Page Set Up
Local SEO Strategy
Optimized location pages to target high-intent local searches.
Topical Content Clusters
Information articles grouped by topics to build authority and support key pages.
First Page Rankings
Multiple services and locations now ranking on the first page of Google.
Long-Term Organic Growth
Stronger visibility, more enquiries and sustainable results over time.
My Approach
I developed a commercial content strategy for service pages, location pages and supporting informational content that strengthened topical authority.
Related articles and topic clusters were used to support internal linking and reinforce key service pages, helping search engines better understand expertise across the wider construction sector.
Content was written to support both local visibility and conversion by addressing common customer questions and project considerations.
The Challenge
Construction is an extremely competitive local search market, with businesses often competing against national directories, franchises and established local competitors, that take up most of the online enquiries.
The challenge I had was to create content that boosted service visibility and local search intent while building authority across a wide range of building services.
Results
Achieved first-page rankings across multiple services and locations.
Strengthened authority across core building service categories.
Improved visibility for local search terms.
Established scalable topic clusters for long-term organic growth.
Created stronger internal linking pathways across the website.
Service Page Set Up
Locations Page
Additional examples and web links are available on request.