MGC Commercial Glazing
MGC launched on a brand-new domain in one of the most competitive commercial search markets, with no rankings, no authority and no enquiries coming in.
I worked across the full website, creating SEO-focused service pages, sector pages and supporting content to establish authority across multiple areas of commercial glazing.
Following extensive keyword research, I developed a content strategy that expanded the core services into dedicated sector pages covering education, aviation, offices and leisure facilities.
Clear site architecture, internal linking and comprehensive service information supported Google's E-E-A-T principles and strengthened topical authority as the domain grew.
Within six months of launch, MGC ranked on the first page of Google for a range of high-value commercial keywords, including Airport Window Fitters, School Window Installers and Commercial Window Installers Essex.
Project Overview
Client: MGC Commercial Glazing
Industry: Commercial Construction & Manufacturing
Services Provided:
SEO strategy
Website copywriting
Service pages
Sector pages
Content architecture
Technical SEO content
gh organic search
Project Scope:
Creating SEO-led website content for a brand new commercial glazing website targeting B2B audiences in specialist sectors and high-value commercial searches.
Deliverables:
Homepage copy
Service pages
Sector pages
Product copy
Case studies
Metadata
Internal linking strategy
Case studies
Key Objectives:
Build authority for a new domain
Establish expertise across multiple commercial sectors
Improve visibility for high-value commercial searches
Demonstrate E-E-A-T signals through content structure and site architecture
Generate quality enquiries through organic search
Commercial Construction
Specialist commercial glazing solutions across multiple sectors.
Service Page Set up
50+ Pages Created
SEO-led website content for a brand new commercial glazing site.
Multiple Sectors Targeted
Aviation, education, offices, leisure and more.
Sector Page Set up
Page 1 Rankings
Ranking on the first page for high-value commercial keywords.
AI Search Visibility
Content structured for
E-E-A-T and visibility in AI search results.
AI Overview
Position on Google
My Approach
Extensive keyword research was a big part of the content strategy. Broad service pages wouldn't compete with mature domains, so I expanded each core service into dedicated sector pages customised to specific search intent. One for education, one for aviation and one for offices and leisure.
Each page answered the questions its audience actually searches for, including compliance standards for schools, security specifications for airports and project logistics for facilities managers. This gave Google demonstrable page-by-page expertise and created a natural internal linking structure connecting related services and industries.
Every page was written for the people making the decision, from facilities managers and procurement teams to contractors who need technical detail presented clearly.
The Challenge
As a brand-new website, MGC needed to establish authority in a sector dominated by established competitors with mature domains and extensive content libraries.
Ranking for high-value commercial terms meant proving expertise Google had no history of, across specialist areas as different as aviation and education, each with its own terminology, compliance requirements and buyer expectations.
Results
First page rankings achieved for multiple high-value commercial keywords.
Number one positions secured for terms including:
Airport Window Fitters
School Window Installers
Commercial Window Installers Essex
Established topical authority across multiple commercial sectors.
Supported long-term organic growth for a new domain.
Positioned MGC as a specialist commercial glazing provider within search results.
Product Page Set Up
Additional examples and web links are available on request.